I don’t pretend to understand the art market and the logic, if any, behind limited edition prints. I do understand that scarcity increases value but I also know that value is dependent on demand. It doesn’t matter how scarce something is, if no-one wants it then it’s worthless.

I’ve dabbled a bit with limited edition prints to try and figure out where I sit. Highbury and Flyposted are editions of 20 which seemed reasonable but I was quickly advised by those “in the know” to do bigger editions of 250 or so. I can’t remember the exact reasoning because it didn’t really make sense at the time but the implication seemed to be that I would like to continue selling a piece for a very long time.

The thing is, I don’t want to have a portfolio that rarely changes. I want to be constantly doing new work and, to be honest, at my current rate I can produce a large piece a week. Some of them will be better than others, of course, but that’s part of the deal.

So here’s my plan. From now on any major pieces I do will be limited to editions of five selling for £100 each. If they start selling out I’ll increase the price.

Meanwhile the rest of my work will be available on demand. Anything that isn’t a limited edition can be ordered and I’ll have a wide range of framed 5x5s and mounted 8x8s available for sale.

I will, of course, rejig the website to reflect this!